Dunkin' Donuts is officially dropping 'Donuts'

2 months 3 weeks 1 day ago Tuesday, September 25 2018 Sep 25, 2018 Tuesday, September 25, 2018 5:39:00 PM CDT September 25, 2018 in News
By: CNN

CANTON, MA (CNN) - Starting in January, Dunkin' Donuts will drop the "Donuts" from ads, packages and signage at new and remodeled stores, as well as its social media accounts.

The makeover is part of Dunkin' Brand's efforts to relabel itself as a "beverage-led" company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts.

Dunkin' says that beverages, especially coffee, make up 60% of the company's US sales.

"Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin' experience for our customer," said Dunkin' Brands CEO David Hoffmann in a statement Tuesday.

The company said last year that it was considering the change. It tested out a store in Pasadena, California, that used the shorter name.

The company later unveiled another store in Massachusetts that adopted the "Dunkin'" moniker as well. That store also included digital kiosks, an expanded Grab & Go section and a drive-thru that let customers cut the line if they ordered ahead on the app.

Dunkin' also has plans to get bigger. Executives reiterated on a conference call Tuesday that the company plans to open 1,000 new US stores by the end of 2020.

More News

Grid
List
PETTIS COUNTY - Tom Belsha has lived on Crestview Drive for twenty years. He has been questioning the quality of... More >>
7 hours ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 8:39:00 PM CST December 17, 2018 in Top Stories
LAWRENCE, Kan. (AP) — A Missouri woman who told police she intentionally drove into the Kansas River while trying to... More >>
9 hours ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 6:34:00 PM CST December 17, 2018 in News
COLUMBIA- Denico Crawley, the man convicted of murder stemming from the case of Quenten Hurt, was sentenced to 105 years... More >>
10 hours ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 6:06:00 PM CST December 17, 2018 in News
CALLAWAY COUNTY - A jury trial for two defendants in the death of Carl DeBrodie has been postponed, according to... More >>
10 hours ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 5:45:00 PM CST December 17, 2018 in News
COLUMBIA - Council members agreed to narrow down the number of hiring companies who applied to be in charge of... More >>
13 hours ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 2:37:00 PM CST December 17, 2018 in News
COLUMBIA – Emergency crews spent most of Monday morning removing a semi-truck from a front yard after it veered off... More >>
14 hours ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 2:16:00 PM CST December 17, 2018 in News
JEFFERSON CITY - Motorists are advised to avoid the area near Missouri Boulevard this evening, from the intersection of West... More >>
14 hours ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 1:34:00 PM CST December 17, 2018 in News
FLORISSANT (AP) — Authorities say a 12-year-old boy accidentally shot and killed his 6-year-old sister in suburban St. Louis while... More >>
16 hours ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 12:00:00 PM CST December 17, 2018 in News
SPRINGFIELD (AP) — A Missouri poacher has been ordered to repeatedly watch the movie "Bambi" as part of his sentence... More >>
18 hours ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 10:18:00 AM CST December 17, 2018 in News
JEFFERSON CITY - SSM Health and MU Health Care will host the last of three scheduled public forums Monday night... More >>
1 day ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 3:10:00 AM CST December 17, 2018 in Top Stories
SPRINGFIELD (AP) — A 57-year-old southwestern Missouri man has pleaded guilty in federal court to a $2.4 million wire fraud... More >>
1 day ago Sunday, December 16 2018 Dec 16, 2018 Sunday, December 16, 2018 9:48:54 PM CST December 16, 2018 in News
COLUMBIA - The University of Missouri sent out an MU Alert just before 6 p.m. Sunday to warn people about... More >>
1 day ago Sunday, December 16 2018 Dec 16, 2018 Sunday, December 16, 2018 6:45:00 PM CST December 16, 2018 in News
COLUMBIA- From model trains to decorated window panes, there was fun for all ages at the Boone County History and... More >>
1 day ago Sunday, December 16 2018 Dec 16, 2018 Sunday, December 16, 2018 6:12:00 PM CST December 16, 2018 in News
COLUMBIA – After a life-threatening accident 17 years ago, a Columbia man is proving you never have to give up... More >>
1 day ago Sunday, December 16 2018 Dec 16, 2018 Sunday, December 16, 2018 12:46:00 PM CST December 16, 2018 in Sports
COLUMBIA - A University of Missouri assistant football coach was arrested Saturday on a warrant from Miller County after failing... More >>
1 day ago Sunday, December 16 2018 Dec 16, 2018 Sunday, December 16, 2018 10:12:00 AM CST December 16, 2018 in Sports
FULTON - Two people were arrested on various drug charges Sunday morning. According to a release, Police stopped a... More >>
1 day ago Sunday, December 16 2018 Dec 16, 2018 Sunday, December 16, 2018 7:08:00 AM CST December 16, 2018 in News
COLUMBIA - The Missouri Symphony will play holiday music Sunday for the Symphony of Toys concert. Students in the Missouri... More >>
2 days ago Saturday, December 15 2018 Dec 15, 2018 Saturday, December 15, 2018 9:45:00 PM CST December 15, 2018 in News
COLUMBIA - People gathered at Hickman High School on Saturday to celebrate holidays from several cultures. KOPN Community Radio... More >>
2 days ago Saturday, December 15 2018 Dec 15, 2018 Saturday, December 15, 2018 9:10:00 PM CST December 15, 2018 in News
Columbia, MO
Broken Clouds 34°
5am 32°
6am 31°
7am 32°
8am 33°