Study Shows MU Athletic's Impact on Columbia Economy

6 years 10 months 3 weeks ago Wednesday, August 24 2011 Aug 24, 2011 Wednesday, August 24, 2011 5:30:00 PM CDT August 24, 2011 in News
By: Heather Trumpfheller
loading

COLUMBIA - The Columbia Chamber of Commerce and the Columbia Convention and Visitors Bureau released a study Wednesday showing the impact of MU Athletics at nearly $120 million. The study examined athletic events that accounted for more than $72 million of direct spending and a total impact of about $118 million.

This study was done by students at MU's Trulaske College of Business and looked at dates in 2009-2010. They wanted to calculate the indirect impact on the community and find change in flow of resources that occurs from outside dollars being introduced into economy.

A formula was used that was the sum of the direct revenue, the indirect revenue, and induced revenue. It used data from records of ticket sales, television revenue, donor contributions and fan spending, like food and lodging.

Increased enrollment figures indicate the positive influence athletics has on Columbia. Don Johnson, a Tiger fan, said, "The football, the exposure, ESPN Game Day, and all of those things have caught peoples attention and they said what is Columbia, what is the University of Missouri."

Mayor Bob McDavid and Athletic Director Mike Alden spoke at the unveiling of the study. Alden said this will help the community "measure the impact on really successful teams, years we maybe weren't as successful, and the impact on PR issues."

More News

Grid
List
(AP) - President Donald Trump has indicated that he's willing to hit every product imported from China with tariffs and... More >>
2 hours ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 8:52:00 AM CDT July 20, 2018 in News
BRANSON - A press conference was held Friday morning following Thursday's fatal boat capsizing at Table Rock Lake. Authorities... More >>
4 hours ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 7:23:00 AM CDT July 20, 2018 in News
BRANSON (AP) — The Latest on a deadly tourist boat accident in Missouri (all times local): 7:59 a.m. ... More >>
4 hours ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 7:16:00 AM CDT July 20, 2018 in News
BRANSON - The recent boat incident that killed 11 and injured seven in Branson isn't the first time Ride the... More >>
9 hours ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 2:06:00 AM CDT July 20, 2018 in News
COLUMBIA - Thursday evening around 9:00 pm, two cars collided head-on at the intersection of Worley St. and W. Boulevard.... More >>
12 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 11:14:00 PM CDT July 19, 2018 in News
COLUMBIA - The City of Columbia confirmed Friday the household hazardous waste collection is cancelled. The waste collection was... More >>
13 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 10:16:00 PM CDT July 19, 2018 in News
(CNN) -- More illnesses have been reported across the United States in two separate cyclospora outbreaks, federal health officials said... More >>
14 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 9:31:35 PM CDT July 19, 2018 in News
BRANSON - The Stone County Sheriff has confirmed that Missouri State Highway Patrol diving searches have ended for the night... More >>
14 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 9:12:00 PM CDT July 19, 2018 in News
(CNN) -- Gun-rights activists have reached a settlement with the government that... More >>
14 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 8:57:04 PM CDT July 19, 2018 in News
COLUMBIA - The Loop CID met with the Planning and Zoning Committee Thursday night to discuss future plans for Business... More >>
15 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 7:46:00 PM CDT July 19, 2018 in News
JEFFERSON CITY - Missouri House Minority Floor Leader Gail McCann Beatty will resign later this week to take a job... More >>
16 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 6:55:00 PM CDT July 19, 2018 in News
DES MOINES, Iowa - Pella Regional Health Center spokeswoman Billie Rhamy confirmed Thursday evening injuries were minor and all patients... More >>
16 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 6:49:00 PM CDT July 19, 2018 in Continuous News
(CNN) - President Donald Trump hopes to welcome Russian President Vladimir Putin in Washington this fall, White House press secretary... More >>
18 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 5:09:00 PM CDT July 19, 2018 in News
JEFFERSON CITY - Planned Parenthood advocates demonstrated a mock health care waiting room in Governor Parson's office Thursday. The... More >>
19 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 4:16:00 PM CDT July 19, 2018 in News
JEFFERSON CITY (AP) — Missouri Attorney General Josh Hawley has charged a former Greenville city clerk with stealing more than... More >>
20 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 3:07:00 PM CDT July 19, 2018 in News
JEFFERSON CITY (AP) — State conservation officials say six black bears have died after being hit by vehicles in Missouri... More >>
20 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 3:02:00 PM CDT July 19, 2018 in News
ALBANY (AP) — Prosecutors say a northern Missouri man and woman subjected an 11-year-old girl to nearly a year of... More >>
20 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 2:54:00 PM CDT July 19, 2018 in News
POPLAR BLUFF (AP) — A police detective and an official with the U.S. Marshals Service are recovering after being shot... More >>
21 hours ago Thursday, July 19 2018 Jul 19, 2018 Thursday, July 19, 2018 2:39:00 PM CDT July 19, 2018 in News
Columbia, MO
Broken Clouds 87°
12pm 88°
1pm 90°
2pm 92°
3pm 92°